In 1948, Rhône-Poulenc formed Rhovyl to produce and market an innovative synthetic fibre made from PVC (chlorofibre). From 1948 to the beginning of the 1990s, Rhovyl, constantly in tune with changes in the market place, adapted in order to bring itself fully into line with users' expectations. In 1992, with the textile industry in the grip of economic crisis, Rhône-Poulenc decided to sell Rhovyl to Alain Regad, who bought out the company and assumed control. In 1994, Rhovyl acquired a spinning mill, Filature de l'Avesnois, which is the ideal partner for chlorofibre development in the textile chain. It came to notice because it was new and because of its astonishing properties. Comfort, technology and ecology were the spearheads for the Rhovyl company which was unsparing in its efforts to produce high performance products for the industry, developing a fibre with ever more innovative characteristics until, today, Rhovyl is the leading manufacturer of synthetic PVC based fibres (chlorofibres).